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Digital Growth Transformation for ERPROOTS: A Full-Funnel B2B Marketing System

  • Duration : 5+ Years
  • SAP S/4HANA consulting company

Client

ERPROOTS, a leading SAP S/4HANA consulting company

Duration

45 Days total project timeline with 20-hour complete setup

Industry

SAP S/4HANA consulting

Overview

With over five years of deep technical experience in SAP S/4HANA and AMS (Application Managements Services), ERPROOTS was set to strengthen its online footprint. It aimed to utilize its digital marketing channels and use them to scale globally and diversify lead generation that went beyond archaic methods. This rising ambition fueled its need to build a predictable sales pipeline of qualified B2B opportunities.

To bring this ambition to life, the company partnered with Engage Positive to create a multi-channel end-to-end digital marketing growth strategy comprising SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), and Website Development to build quality leads.

Problem Statement

Despite strong consulting capabilities, the company faced multiple roadblocks in digital growth:

Limited digital visibility: Low visibility in search engines for relevant and critical keywords, thereby making brand discovery difficult.

Lead generation gaps: Lack of systematic flow of qualified enterprise leads without the possibility of reaching out to key decision makers and SAP leaders in targeted regions.

Required a seamless, conversion-optimized shopping experience for clothing buyers from day one.

Despite years of successful delivery, the company felt limited in exploring their untapped growth potential and capturing demand from digital channels. ERPROOTS needed to build a strategic foundation and expand its presence in the ERP consulting landscape.

Challenges

01

Low Brand Awareness: Minimal presence in search and social media led to weak recall among target decision-makers.

02

Pipeline Inconsistency: Limited ability to generate SQL-ready leads for sales teams.

03

Content & Authority Gaps: No consistent content or backlink strategy to position the company as an industry thought leader.

04

Regional Targeting Complexity: Europe and MENA require localized campaigns and content to capture relevant search and ad intent.

05

ROI Constraints: Need to maximize leads and sales pipeline without overspending on paid channels.

Solutions

The transformation was executed across three parallel pillars: Google Ads, LinkedIn Ads, Email Automation, and SEO.

01

Google Ads - High-Intent B2B Lead Generation

A new brand name was recommended and we managed the complete transition:

  • The first 8 months were spent deeply understanding search intent, regional buying behavior, and SAP-specific decision journeys.
  • An additional 6 months went into identifying which S/4HANA and AMS keyword clusters consistently delivered sales-qualified conversations.
  • Campaigns were continuously refined to improve lead quality, not just lead volume.

Constraints Managed:

  • No physical offices in Europe or MENA
  • Limited native-speaking team members
  • Strict budget controls

Result - 60 sales qualified leads within six months; 18.8X ROAS achieved over a 2-year period.

02

LinkedIn Ads - Awareness & Targeted Outreach

  • LinkedIn was leveraged to strengthen brand recall and engage senior SAP stakeholders.
  • Engaged C-level and IT decision-makers via video ads and service messaging.
  • Captured high-quality leads with verified work emails for targeted sales outreach.
  • Sponsored messaging and mailers faced limitations due to GDPR compliance, reducing reach and engagement in Europe compared to MENA markets.

Result - Over 200 high-quality leads from webinars.

03

Email Automation - Scaling Targeted Outreach Efficiently

  • Automated connection requests and follow-ups for SAP leaders and IT decision-makers
  • Humanized messaging sequences to support sales outreach without sounding transactional
  • Improved response rates while reducing manual effort from sales teams

04

SEO - Long-Term Visibility & Authority

  • Technical SEO: Fixed indexation gaps, optimized Core Web Vitals, implemented schema markup.
  • Content Strategy: Full-funnel content (TOFU, MOFU, BOFU) including case studies, blogs, and service pages.
  • Authority Building: Guest posts, white hat backlinks, and brand mentions in SAP/B2B publications.
  • Localization: Country-specific subdirectories (/ae/, /be/, /nl/) for regional targeting.

Highlights

Multi-channel growth

Google Ads, LinkedIn Ads, and SEO executed in parallel.

High-intent pipeline

60 SQL-ready leads generated through Google Ads.

Top-of-funnel awareness

114K+ LinkedIn video views driving brand recognition.

SEO authority

354 keywords ranking Top 10; organic traffic grew +553%.

Cost efficiency

CPL maintained with 18.8X ROAS.

Regional reach

Europe and MENA markets captured with localized campaigns and content.

Conclusion

Through an integrated, data-driven digital strategy, the company evolved from a technically strong but digitally underrepresented consulting business into a recognized SAP solutions provider across Europe and MENA.

The combination of paid campaigns, SEO authority, and localized content enabled consistent lead generation, measurable ROI, and sustained brand growth. This case highlights how B2B technology companies can leverage multi-channel marketing to drive visibility, credibility, and predictable enterprise pipeline growth.

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