Decoding What Works in Marketing

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16 Sep

Jersey Mike’s Moves From Under 1% to Over 20% Digital Spend as It Launches NFL Campaign

AI News

15 Sep

Google Brings AI Mode Into Anupama and Yeh Rishta Kya Kehlata Hai in JioStar Partnership

AI News

14 Sep

Google Tests Paying Publishers When Their Content Powers AI Answers

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11 Sep

Delhi HC Halts Beco’s Campaign Against Surf Excel and Vim: What D2C Brands Must Learn About Comparative Ads

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10 Sep

Sebamed Joins the ChatGPT Ads Race in India: Early Mover Badge or Real Growth Channel?

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9 Sep

Campbell’s Puts 85% of Working Media Into Digital as Sales Keep Sliding

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8 Sep

Modelo Drops Its Mascot and Buys Into College Football Tradition Instead

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7 Sep

KFC Creates First Global Chief Brand Officer Role as Identity Overhaul Rolls Out

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4 Sep

Hoka Puts Live Strava Data on New York Billboards in Borough-vs-Borough Running Challenge

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3 Sep

Hershey’s Borrowed a Hand Gesture, Not Just a Girl Group

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