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News

Jersey Mike’s Moves From Under 1% to Over 20% Digital Spend as It Launches NFL Campaign

US sandwich chain Jersey Mike’s has kicked off a new NFL season campaign at the same

September 16, 2026
AI News

Google Brings AI Mode Into Anupama and Yeh Rishta Kya Kehlata Hai in JioStar Partnership

Google India is taking its AI search push straight into India’s living rooms. The company has

September 15, 2026
AI News

Google Tests Paying Publishers When Their Content Powers AI Answers

Google has started experimenting with a new way to compensate websites whose content feeds its AI

September 14, 2026
News

Delhi HC Halts Beco’s Campaign Against Surf Excel and Vim: What D2C Brands Must Learn About Comparative Ads

A D2C challenger brand has just been told to pull its attack ads. The Delhi High

September 11, 2026
News

Sebamed Joins the ChatGPT Ads Race in India: Early Mover Badge or Real Growth Channel?

India’s first wave of ChatGPT advertisers just got bigger. Sebamed, the pH 5.5 skincare brand marketed

September 10, 2026
News

Campbell’s Puts 85% of Working Media Into Digital as Sales Keep Sliding

Campbell’s is rebuilding its media plan around social, influencer, ecommerce and AI powered platforms. The four

September 9, 2026
News

Modelo Drops Its Mascot and Buys Into College Football Tradition Instead

Modelo has launched its largest college football investment to date with a new brand platform, backed

September 8, 2026
News

KFC Creates First Global Chief Brand Officer Role as Identity Overhaul Rolls Out

KFC has created a global chief brand officer position for the first time in its history,

September 7, 2026
News

Hoka Puts Live Strava Data on New York Billboards in Borough-vs-Borough Running Challenge

Hoka has launched a month-long running challenge across New York City that converts participants’ Strava activity

September 4, 2026
News

Hershey’s Borrowed a Hand Gesture, Not Just a Girl Group

Hershey’s announced the launch of Hershey’s Creme Bars on 1 September 2026, in two varieties, Salted

September 3, 2026
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