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News

Jersey Mike’s Moves From Under 1% to Over 20% Digital Spend as It Launches NFL Campaign

US sandwich chain Jersey Mike’s has kicked off a new NFL season campaign at the same

September 16, 2026
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Delhi HC Halts Beco’s Campaign Against Surf Excel and Vim: What D2C Brands Must Learn About Comparative Ads

A D2C challenger brand has just been told to pull its attack ads. The Delhi High

September 11, 2026
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Sebamed Joins the ChatGPT Ads Race in India: Early Mover Badge or Real Growth Channel?

India’s first wave of ChatGPT advertisers just got bigger. Sebamed, the pH 5.5 skincare brand marketed

September 10, 2026
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Campbell’s Puts 85% of Working Media Into Digital as Sales Keep Sliding

Campbell’s is rebuilding its media plan around social, influencer, ecommerce and AI powered platforms. The four

September 9, 2026
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Modelo Drops Its Mascot and Buys Into College Football Tradition Instead

Modelo has launched its largest college football investment to date with a new brand platform, backed

September 8, 2026
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KFC Creates First Global Chief Brand Officer Role as Identity Overhaul Rolls Out

KFC has created a global chief brand officer position for the first time in its history,

September 7, 2026
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Hoka Puts Live Strava Data on New York Billboards in Borough-vs-Borough Running Challenge

Hoka has launched a month-long running challenge across New York City that converts participants’ Strava activity

September 4, 2026
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Hershey’s Borrowed a Hand Gesture, Not Just a Girl Group

Hershey’s announced the launch of Hershey’s Creme Bars on 1 September 2026, in two varieties, Salted

September 3, 2026
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Dr. Squatch Hid $1 Million Instead of Buying Media

Dr. Squatch announced SPEEDRUN: Million Dollar Mission on 31 August 2026, a nine-week global game built

September 2, 2026
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Domino’s Is Paying People to Buy a Big Mac First

Domino’s Pizza launched a promotion on 31 August 2026 that does something most brands would never

September 1, 2026
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